YouTube
Shorts
What I did?
Copywright and Social Content
Our initial mission was to place YouTube Shorts among the apps that gamers used the most to generate content.
So, I, along with my creative partners (Amanda Peccini, Lucas Marcinichen and Stefano Azzellini) decided to use the word "Shorts" to be the main asset of the campaign.
So we created a real Shorts to send to various influencers, being our main asset the "LOUD" influencers.
And with Shorts in hand, we started recording various content for the social networks of the hired influencers and launched a main-film to distribute in various forms of media.
.Metaverse
As we said before, the "Shorts" used to be our main asset during the campaing. So we didn't just make Short in real life, but we also inserted him into several online games, creating a true metaverse.
The games in which we inserted YouTube Shorts were Cidade Alta (GTA MOD), Avakin Life, Minecraft and Fortnite. Puting the "Shorts" like a redeemable item.
On the campaign launch day, our influencers did a live inside "Cidade Alta", making a real party inside the game.